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      <image:title>Blog - Don’t Just Look, See - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Get Off My Path – How To Become “Friends” With Your Adult Kids - Make it stand out</image:title>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Pam Lundell 98.5 KTIS Morning Show Host, Podcaster and Voice Talent, Minnesota Broadcasting Hall of Fame Member</image:caption>
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      <image:title>Home - Media</image:title>
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      <image:title>Home - About Lori</image:title>
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    <loc>https://www.lorilarsonheller.com/about</loc>
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    <lastmod>2023-10-20</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Read the release from NAIOP</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Read the release from the Minneapolis / St. Paul Business Journal</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Read the release from Bisnow</image:caption>
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      <image:title>About - Meet the new Lori.</image:title>
      <image:caption>I have learned that I have a superpower: the ability to flip my script and view life now through a different lens. I’ve learned that life doesn’t happen to us, it happens for us. I’ve found acceptance of adversities, and I’ve discovered blessings in all the tough stuff. I had thought I would run away from ALS once Jim died, but instead I am running toward it to help as many people as I can. I have faith in God and in the Universe. And I trust myself and my instincts in a whole new way. I believe that we’re all here for a reason, and we have to find our purpose. I’ve learned that I’m stronger than I thought, and so are you. We hold so much power in our thoughts, and I want to inspire you to believe that too … and I'd love to meet the new you.</image:caption>
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    <loc>https://www.lorilarsonheller.com/media</loc>
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      <image:title>Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>ALS - Make it stand out</image:title>
      <image:caption>Meeting in Washington, DC with Senator Lisa Murkowski (R) Alaska on ALS Legislation</image:caption>
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      <image:title>ALS - Make it stand out</image:title>
      <image:caption>ALS Therapy Development Institute (ALS TDI) 2022 Fran Delaney Challenge &amp; Respect Award</image:caption>
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      <image:title>ALS - Make it stand out</image:title>
      <image:caption>Lori with the other winners of the award. Rebecca Mourey, Lori Larson Heller, Sandra Marlowe, and Her ALS Story.</image:caption>
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      <image:title>ALS - Make it stand out</image:title>
      <image:caption>Pictured left to right: Carol Hamilton, Vice President of Development @ ALS TDI; Lori Larson Heller; Fernando Vieira, MD, Chief Executive Officer and Chief Scientific Officer @ ALS TDI</image:caption>
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      <image:title>ALS - Make it stand out</image:title>
      <image:caption>Plaque honoring the dedication of a laboratory room to the memory of Jim Heller at ALS Therapy Development Institute (ALS TDI)</image:caption>
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      <image:title>ALS</image:title>
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      <image:title>ALS</image:title>
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    <image:image>
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      <image:title>ALS</image:title>
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    <image:image>
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      <image:title>ALS</image:title>
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    <image:image>
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      <image:title>ALS</image:title>
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    <loc>https://www.lorilarsonheller.com/speaking</loc>
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    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/e66a6554-3348-4173-ab8a-a06a7663e620/Awards+event+-+Lori+%288%29.jpg</image:loc>
      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/7fb46cde-9c23-478b-b3a0-dfe619d50675/Tim+Murnane.jpg</image:loc>
      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Tim Murnane President &amp; CEO Opus Holding, L.L.C.</image:caption>
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    <image:image>
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    <loc>https://www.lorilarsonheller.com/photo-gallery</loc>
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    <lastmod>2022-11-10</lastmod>
    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>At finish line in Alaska with friend and pALS Andrea Peet, finishing her 50th marathon since her ALS diagnosis</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/7429f7f0-b29f-4b3a-adbc-23df7262292a/FullSizeRender+2.jpg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>ALS advocacy work with 3 friends and ALS widows at the Capitol in Washington, DC</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/99b0c873-b753-4a1c-9249-3bfc781a2974/IMG_0219.jpeg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>With Fernando Viera, CEO &amp; Chief Scientific Officer of ALS TDI, Boston</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>With 2 pALS and 2 ALS widows throwing out the first pitch in the "Strike Out ALS" St. Louis Park, MN high school fundraiser baseball game</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>At finish line in Alaska with friend and pALS Andrea Peet, finishing her 50th marathon since her ALS diagnosis</image:caption>
    </image:image>
    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Bike rider Linda H. with names of loved ones we've lost, including my husband Jim, as she rode the 3-day, 260 mile bike trek raising money for ALS research</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Even the dogs get involved in the "Ales for ALS" event at Insight Brewing in Minneapolis</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Lunch with pALS friends Lynn, Kevin and Kevin's wife Tessa</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>With friends @ the ALS TDI White Coat Affair gala in Boston to raise funds for ALS research</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Leadership Award Winners 2022 @ ALS TDI Leadership Summit in Boston</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/16026cb2-31a9-42a7-a06c-6e44871276d9/IMG_1369.jpg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Taking a break from learning at the Northeast ALS Consortium (NEALS) conference in Florida, Nov. 2022; 60's themed dinner/photo booth</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/9fed148f-91cc-420c-908f-3d720f4bf3d1/IMG_1365.jpg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>With Deb Paust &amp; the renowned Dr. Bedlack, MD, PhD, MS, Professor of Neurology &amp; Director of the ALS Clinic @ Duke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/c86fab52-64b6-473e-bd35-8c94ef9aa074/IMG_3686.jpg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Volunteering @ the Pat Dwyer Memorial Golf Tournament in Annapolis, MD to raise funds for ALS research with best friends and fellow ALS widows, including Pat's wife Jenny</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Honoring husband Jim @ Mile Marker 18 in Alaska marathon</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Showing our swallow tattoos, both in honor of friend and pALS Andrea Peet and as a symbol of hope in the ALS world</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Thank you, Opus friends!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/f754caf1-b259-4740-94e5-3d6c13eb2e7d/IMG_2525.jpeg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Touring the ALS TDI lab in Boston, MA with Jennifer Hopkins, wife of pALS John Driskell Hopkins (always remembering my Jim)</image:caption>
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    <image:image>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Meeting new friends John Driskell Hopkins and wife Jen ... help us find a cure! www.hoponacure.org; www.als.net.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/f226fe97-1684-4ee6-ad38-620a8d4bd15a/IMG_2538.JPG</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Friends Kate, Alex and Hop ... this needs no further description.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>F*ck ALS, You Picked The Wrong Guy, with Kevin Geraghty</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/570b6819-08c8-47e5-988c-975ee0bc8ec2/IMG_2033.jpeg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>We like to call these nights "Dinner in Bed with the Geraghtys" (with dear friends Kevin and Tessa Geraghty)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/518e04e4-f9e6-4da1-ab31-4986316194fa/IMG_3031.JPG</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>ALS took the most wonderful woman, Lynn Giovannelli. Love you, Lynn.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Just 3 ALS widows trying to help end ALS (with besties Jenny Gore Dwyer and Deb Paust)</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Thinking of my dear friend, Hop, today ... @hoponacure.org</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Just some of the great people at the ALS TDI gala 2023</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>We ALS advocates with the incomparable Brooke Eby</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Della Larsen, the sweetest woman known to mankind ... we are fighting for you</image:caption>
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      <image:title>Photo Gallery</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/b29eb2ad-4b00-4df9-98b5-7fbbc1031840/IMG_5946.jpeg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>When one construction cone finds another ... making people laugh at Trek 2025</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Such a moving night at "Open Mic Night" at the ALS TDI Trek 2025</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/75c68958-9dd9-4276-bffc-464ae4167eea/att.VhyUGZtoBBRbTPIa6zwLqpglY-eUu-4SCMMgz3kIviM.jpg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Thank you, Scott Lloyd and Racing for ALS, for staying in the fight.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/6dd04272-c83c-44f2-8b77-87cc5f071033/IMG_5808.jpeg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Virgin Hotel Rooftop-Nashville celebrating John Driskell Hopkins Grammy story release.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/a867ced3-3c7e-4c67-9a75-b72879ec0640/IMG_5804.jpeg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>My friend, John Driskell Hopkins, and the premiere of "Family Matters."</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>We are in this together. People living with ALS and those who have lost someone to ALS loving on each other at ALS TDI Gala 2024.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Another sister from another mister. My brave friend, Andria, fighting ALS.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Besties in the fight, Tessa Geraghty and Michele Dupree, at TDI's Gala 2024.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Two of the best, Kate and Della, bravely fighting ALS with Chris and I doing what we can.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>The Minneapolis "A Love Story" Gala featured in ALS TDI's Annual Report.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>My kids in the ATL having a great night at the Hop On A Cure Gala 2024.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>So proud to be a part of the Hop On A Cure Gala 2024, making over $1 million to cure ALS in one fantastic night!</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Hop and Jen, I love you!</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>ALS patient Juan and his amazing wife Meg.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/a95757db-ee6b-4fdb-8040-dc26c3c4f198/IMG_4594+6.jpeg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Thank you, friends, for coming to support ALS research at the Ales for ALS event at Insight Brewery.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>More friends at the Ales event - thank you!</image:caption>
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      <image:title>Photo Gallery</image:title>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Mile markers along the bike route to honor those still fighting and remember those we've lost.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/624dbe5929cd9513b9e99f04/e6548176-5d27-43ea-a475-1597304f16be/ALS_TDI_Tri_State_Trek_2024_Saturday_194.jpg</image:loc>
      <image:title>Photo Gallery</image:title>
      <image:caption>Me listening closely to what The Juan and Only has to say - at the 2025 ALS TDI bike trek.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>The incomparable Andrea Lytle Peet leading the way to kick off the 2025 bike trek in CT/MA/ME. Yes, raising funds so we can "go faster" toward finding a cure.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Ringing the cowbells in memory of those we've lost to cheer on the riders.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>My Jim, one of 6,000 flags on the National Mall to honor those we lose every year to ALS.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>A beautiful yet tragic tribute in Washington, DC.</image:caption>
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      <image:title>Photo Gallery</image:title>
      <image:caption>Whatever I can do to make people laugh (yes, a life-sized squirrel) at the ALS TDI bike trek.</image:caption>
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